Film Magazine Proposal
My magazine, named On Screen is a magazine that covers newly released films through reviews and interviews with actors. I chose to cover newly released films as with all the attention they would receive through advertisingbc and excitement from fans of the film series or actors, people would want to know and learn more about the film, and possibly develop motivation to watch it. This would come through reviews and interviews in my magazine, which would entice people to buy my magazine, as it would gain attention from the general attention around the newly released film in question. The purpose of my magazine is to provide reviews, interviews and information to those who are fans of action films, as decided by my questionnaire.
The target audience for my magazine will be fans of action films. The specific age range for this would be 13 to 25 year old people. The main, specific targeted gender will be males, as, stereotypically, they have more of a common interest into the action based scenes within films, such as gun fights and explosions, as a pose to females, who, stereotypically and generally have more of a common interest in romantic or comedic films.
The starting production budget of On Screen would be around £70,000, which is the monthly budget. After researching the average starting costs of a production into a magazine, I concluded with the price of £22,000, but also realised a bigger budget would be needed to make sure advertising was sufficient, and also due to one issue costing £10,000 to produce, meaning to run the magazine on a a weekly released schedule will cost £40,000. Around £5000 will go to the writers, £5000 will go to the editors, illustrators and photographer, as well as the rest of the team. this should equate to around £15,000 total being payed to the members of the producing team. £5000 will be spent on advertising, through billboard, newspaper and digital advertisements. The remaining £10,000 will be put towards the prizes for competitions, as from my questionnaire, where I presented the question of what people would prefer to be offered/ win in a competition with the options being gadgets/ items (iPhones, gaming consoles and clothing etc) or exclusive experiences (holidays etc). The results concluded favouring gadgets and items, which is why I have set aside a lengthy amount, as I intend to offer up to 20 gadgets and items as rewards per issue, which will encourage more people to buy the magazine in order to enter the competition and have a chance to win the popular gadgets/ items.
I would market/ distribute my magazine within popular and profiting stores, such as WH Smith and Tesco. I would do this as the scale of their businesses bring in a large amount of consumers and revenue, meaning my magazine would have a higher chance of being acknowledged/ seen and possibly bought then in smaller scale stores. Supermarkets often have a separate isle for magazines, with kids magazines being placed lower than other magazines such as film ones. This means that my target audience of 13 to 25 year old males will be of sufficient height to acknowledge the magazine, although this could be negative as supermarkets offer a lot of choice magazine wise, which could sway away consumers. I will also distribute my magazine within corner shops as they are extremely common around the UK, and are more local then bigger supermarkets and stores. because of how local corner shops are, a lot of people would still acknowledge and possibly buy my magazine, as corner shops offer confectionary and daily needed items, such as milk and bread, meaning their is less offered to consumers to view, which can lead to my magazine being noticed more. Corner shops also place magazines near their entrances, which to is to entice people to look in and spend money, which also gives my magazine a higher chance of being bought, as the bold colours will attract/ catch the eye of consumers, and lead them to browse the magazine.
The cost of On Screen would be £2.99. I gathered this price through my questionnaire, in which the bracket of £1.99 - £2.99 surpassed the bracket of £.399 - £4.99 in votes. As distributing my magazine in supermarkets brings competition with other magazines, I chose £2.99 as the price as it is reasonable and affordable for a weekly released magazine, and will encourage repeat purchases, through buying each new issue as to how affordable it is, as the price would only equate to around £12 a month if all issues are bought. It would equate to a yearly fee of £144, but can be decreased to £80 with a subscription to the magazine. The price also means consumers receive more for less, which in today's market is very good value for money. This will also encourage the repeat purchase of my magazine as the magazine pushes a lower price to rival other magazines, meaning it is more likely to be bought and take business away from other magazines.
On Screen will be a weekly released magazine. I discovered this through my questionnaire, in which the option for weekly was the majority vote, with a huge vote gap on the options for every two weeks and monthly. The weekly release of each issue would give a short time frame for each magazine to be bought, however with new and up to date content in each issue, it would make the magazine more likely to sell through the front cover advertising such things as newly released films and exclusive interviews.
The target audience for my magazine will be fans of action films. The specific age range for this would be 13 to 25 year old people. The main, specific targeted gender will be males, as, stereotypically, they have more of a common interest into the action based scenes within films, such as gun fights and explosions, as a pose to females, who, stereotypically and generally have more of a common interest in romantic or comedic films.
The starting production budget of On Screen would be around £70,000, which is the monthly budget. After researching the average starting costs of a production into a magazine, I concluded with the price of £22,000, but also realised a bigger budget would be needed to make sure advertising was sufficient, and also due to one issue costing £10,000 to produce, meaning to run the magazine on a a weekly released schedule will cost £40,000. Around £5000 will go to the writers, £5000 will go to the editors, illustrators and photographer, as well as the rest of the team. this should equate to around £15,000 total being payed to the members of the producing team. £5000 will be spent on advertising, through billboard, newspaper and digital advertisements. The remaining £10,000 will be put towards the prizes for competitions, as from my questionnaire, where I presented the question of what people would prefer to be offered/ win in a competition with the options being gadgets/ items (iPhones, gaming consoles and clothing etc) or exclusive experiences (holidays etc). The results concluded favouring gadgets and items, which is why I have set aside a lengthy amount, as I intend to offer up to 20 gadgets and items as rewards per issue, which will encourage more people to buy the magazine in order to enter the competition and have a chance to win the popular gadgets/ items.
I would market/ distribute my magazine within popular and profiting stores, such as WH Smith and Tesco. I would do this as the scale of their businesses bring in a large amount of consumers and revenue, meaning my magazine would have a higher chance of being acknowledged/ seen and possibly bought then in smaller scale stores. Supermarkets often have a separate isle for magazines, with kids magazines being placed lower than other magazines such as film ones. This means that my target audience of 13 to 25 year old males will be of sufficient height to acknowledge the magazine, although this could be negative as supermarkets offer a lot of choice magazine wise, which could sway away consumers. I will also distribute my magazine within corner shops as they are extremely common around the UK, and are more local then bigger supermarkets and stores. because of how local corner shops are, a lot of people would still acknowledge and possibly buy my magazine, as corner shops offer confectionary and daily needed items, such as milk and bread, meaning their is less offered to consumers to view, which can lead to my magazine being noticed more. Corner shops also place magazines near their entrances, which to is to entice people to look in and spend money, which also gives my magazine a higher chance of being bought, as the bold colours will attract/ catch the eye of consumers, and lead them to browse the magazine.
The cost of On Screen would be £2.99. I gathered this price through my questionnaire, in which the bracket of £1.99 - £2.99 surpassed the bracket of £.399 - £4.99 in votes. As distributing my magazine in supermarkets brings competition with other magazines, I chose £2.99 as the price as it is reasonable and affordable for a weekly released magazine, and will encourage repeat purchases, through buying each new issue as to how affordable it is, as the price would only equate to around £12 a month if all issues are bought. It would equate to a yearly fee of £144, but can be decreased to £80 with a subscription to the magazine. The price also means consumers receive more for less, which in today's market is very good value for money. This will also encourage the repeat purchase of my magazine as the magazine pushes a lower price to rival other magazines, meaning it is more likely to be bought and take business away from other magazines.
On Screen will be a weekly released magazine. I discovered this through my questionnaire, in which the option for weekly was the majority vote, with a huge vote gap on the options for every two weeks and monthly. The weekly release of each issue would give a short time frame for each magazine to be bought, however with new and up to date content in each issue, it would make the magazine more likely to sell through the front cover advertising such things as newly released films and exclusive interviews.
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